You would think that after a certain amount of time marketers would get the basics of SEO down and only make the bigger mistakes.
The truth is that most blunders are incredibly common ones that these marketers merely forget at the moment.
Here are 8 tools to help you catch and fix basic SEO mistakes preventing your site from ranking higher:
ContentCal is not purely an SEO tool, the way we usually imagine the best free SEO tools or paid SEO tools. ContentCal is the content editorial tool allowing you to streamline content planning and marketing. It is especially useful if you have remote employees or freelancers helping you create and market content.
ContentCal helps you make them feel included. With ContentCal every content piece receives the spotlight it deserves.
2. Screaming Frog (Freemium)
Do you want to analyze any website for key SEO insights? Maybe you are interested in what your competitors are doing right with their strategy?
The Screaming Frog website crawler is a great little bot to find out that information. It is also a great auditing tool for your own website, as it provides pretty extensive information for you to use.
The basic crawler is free, though you can purchase additional features by getting their license for under $200 per year.
3. Text Optimizer (Free Trial)
Text Optimizer is the semantic analysis tool that uses your target search query to identify related concepts and entities. Once you implement enough of those in your content, your page will do a better job meeting Google’s and its users’ expectations, so your rankings will go higher as well.
4. GuinRank. (Freemium)
GuinRank Tool is the best AI article writing tool, through which you can optimize your article in search engines and rank in Google results.
Create Content That Google Wants to Rank, The Ultimate SEO Content Optimization Tool, A professional toolkit for Content Kings.
Provides powerful 8 Tools
- Keyword Analyzer
- Content Optimizer
- Page Analyzer
- Comparing PagesNew
- Keyword Generator
- Questions MapNew
- MicroNiche Finder
- Today’s Fresh Keywords
5. Yoast (Freemium)
I’m a big fan of Yoast and I’ve used it since the beginning of my way of building sites and learning SEO is like Sherlock Holmes who discovers ways to help you produce search results.
This WordPress plugin guides you all the way to SEO excellence.
You can put in a focus keyword, write a meta description, put the focus keyword in bulk text, and let the auxiliary component analyze your density.
It will give you recommendations to further enhance your on-page SEO tools – SEO post, turning green when you’ve reached the minimum benefits of Google.
6. Ubersuggest (Free)
Neil Patel released Ubersuggest not too long ago and I have been using it obsessively ever since.
It works by taking your keywords and giving you information on that and all similar phrases that you might want to use as well/instead.
7. SISTRIX (Free Trial)
A wonderful toolbar, I take advantage of SISTRIX almost as a great deal as Ubersuggest. It basically indicates your search engine optimization info on any area.
As you can bet, it’s miles a large help on the subject of competitor research. You may also use it for your own internet site, so you can ensure your SEO is up to scratch.
I take advantage of Sistrix as it’s far tried, authentic, and easy to use. You get your code and place it into your web page… it’s far that clean. No coding wished on your part, just a simple replica/paste.
Technical SEO SERP simulator
TechnicalSEO has a SERP simulator, but sadly it hasn’t been updated since Google started allowing longer snippets. But it can still be helpful to get a general idea of snippets you are planning or currently using.
Next Steps: Optimize and Re-use Your Existing Content
Look for existing content you can repurpose in all sorts of places, like:
- Your social media updates. Ever go on a rant on Facebook? Was it something that went over well with your fans? Ding, ding, ding – you’ve got the makings of a blog post ready to go.
- Your email newsletter. You might not been blogging, but perhaps you’re sending out a regular email newsletter. What sort of content are you sharing there? Tips, strategies, and other advice are great pieces of content to share on your blog.
- Past presentations. Ever present in person? Or maybe host an online seminar or webinar? I bet you created slides or some other presentation materials to help you present. And I bet those materials could *easily* be repurposed into multiple blog posts for your audience.
- Your YouTube channel. Do you regularly post videos to YouTube? If you don’t already share them on your blog, you’ve got a serious pipeline of content you could start posting to your site. Simply embed the video, maybe add a transcript, and you’ve got yourself a golden piece of multimedia blog content.
- Your FAQs. Do your customers have the same questions again and again about your product or service? Do you have an FAQ section on your website? Or maybe internally? Each one of these questions and answers could easily be turned into a blog post that does double duty of suggesting your audience consider buying your stuff.
- Emails to your audience and clients. What sort of questions does your audience keep emailing you? How many of those have you already answered? Especially those that aren’t questions about your product. Maybe you’ve given tips or advice on neighboring topics. Hellooooo more blog content ideas.
- Your phone call notes. Do you (or your sales people) make detailed notes of sales phone calls? Use those as your content!
- Case studies. Ever get some great feedback from a customer? Ever follow up to ask more questions? You can take a testimonial and turn it into a blog post style case study with just the addition of a few more questions and – presto! – content.
And this is just to start. Where else do you think you could grab content to repurpose? Share with us in the comments.
Which SEO tools are you using? Please share with me on Twitter @AbydosSEO