Most frequent questions and answers
Abydos – Beginner’s Guide – to SEO & SEM
is a free guide to the world provided by young people from many nations of the world under the leadership of Hassan Essam, SEO specialist & business developer entrepreneur.
This guide helps you learn SEO & SEM We put you on the road map to simplify your learning journey From beginner to professional.
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SEO, or search engine optimization, is the process of optimizing content to be discovered through a search engine’s organic search results.
Understanding the intricacies of how search engines like Google work is crucial, as you get a clearer picture of how you can optimize your web pages to rank higher and get more organic traffic.
First, we look into the definition of SEO and how SEO on different search engines are all about driving traffic but to different destinations like videos, product pages or web pages.
Then we find out the 3 reasons why marketers all over the world are incorporating SEO into their marketing strategy.
After we’re clear about the what and the why of SEO, we dig deep into the mechanics of how Google works to rank pages.
Sam first explains the process by which Google crawls the web to build up its massive index of information before going into the search algorithms that they use to find the most relevant results in the shortest time possible.
By taking a look at Google’s own claims on how their search algorithm works, we examine the various considerations that they look at when interpreting queries and ranking pages.
Sam breaks down one of the most important things to master as an SEO – the reason behind a searcher’s query or search intent. Through a couple of examples in the search engine results pages (SERPs), he then emphasizes the crucial things to look out for to match the searcher’s intent.
Other key points covered in this tutorial:
– How Google identifies relevancy though content
– The 3 broad categories that Google uses to identify quality pages (EAT)
– How Google considers usability of web pages
Finally, we look at how Google uses personalized data and how such personalization affects your Google searches.
This video gives a strong foundation of how search engines like Google work and breaks down the basics of SEO.
Having such an understanding is crucial for anyone considering SEO, new to SEO or learning about SEO as it gives you a better idea on how you can optimize your web pages to rank higher and get more organic traffic.
We all know this factor that search engines are the answer machines. These are designed to organize, understand, and discover the internet’s content in order to deliver the most relevant results to the queries, users ask. In order to provide the search results, your content requires to be the first to visible on search engines. A search engine works in three ways and these are three major functions of it.
Check the internet for content, searching for the content or code for every URL search engine finds.
Organize and store the content available during the crawling procedure. Once a page is in the index, it is in the running to display the results to relevant questions.
In this procedure, Google offers the content that gives the best answer to the user’s questions. It means that results are the least relevant.
What is the crawling of a search engine?
It is a discovery procedure in which a search engine sends out the robot’s team to get updated and new content. The content is different and it can be PDF pages, videos, images, and web pages.
Indexing on Search Engine
Contains the data on all the web pages that the search engine is able to find. In short, if the website is not in the search engine’s index, then it will not get the ranking. So, this is the next step to crawling because the search engine includes the website link in its index after crawling.
Search Engine Ranking
In this process, the last and the final step is website ranking. When a user searches for a query, then the search engine scours the index for the most relevant content. It organizes the content in the hopes of answering the user’s question. This search result order is famous with the name of the ranking. Generally, a user could assume that higher the web pages are ranked, the more related search engine believes about the website is to the search question.
Moreover, the SEO s can block the crawlers from your web pages or a specific part of the site or instruct the search engine to stop indexing your pages. But, it is important to index your website, if you want that your website comes in the search results.
Backlinks are when someone links to your website from their site. The more sites that link to you, the higher you will rank in Google.
Now all backlinks aren’t equal. Here are some of the things Google looks at when analyzing backlinks:
1. How authoritative is the site linking to you? If Huffington Post links to you it is more effective than if I, NeilPatel.com links to you. Why? Because Huffington Post is considered a well known authoritative site.
2. Authority is measured by a metric called “domain authority”. It’s from a scale of 0 to 100. The higher the number the better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool ahrefs.com to learn what your domain authority is.
3. The more related a site is the better the link. If you are in the plumbing space, a link from Huffington Post isn’t as good as Home Depot (which is an authority site in the home repair space). Try to get links from high domain authority sites within your space.
If you want to build links the quickest way to generate them is through round up posts. Email people within your space and interview them. Include their thoughts within your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and even ask if they can link back to you.
By doing this your rankings will climb in Google.
Keyword research is arguably one of the most important elements of SEO. Without keyword research, your entire SEO effort is effectively stumbling around in the dark.
Keyword research is the process of discovering the keyword phrases related to your business that users type into search engines.
Your entire SEO strategy grows from the foundation of solid keyword research. You can’t write relevant content if you don’t know the phrases that people will use to discover it – or the phrases that Google associates with worthy content. You can’t optimize your pages without knowing which phrases you should optimize for.
Keyword research helps you to understand the concepts that resonate with potential visitors – the things they’re looking for and the things they care about. Keyword phrases are scored based on popularity – there might be a hundred ways to search for the widget you sell, but there will be two or three phrases that are used far more often than the others.
Once you’ve done your research, compiled your list of keywords, and ranked them in order of importance or popularity, you know exactly how to create content that will resonate with your potential users – and that’s also seen as relevant by Google’s algorithm.
So, basically, you’re doing market research to find out what your audience is looking for.
SEO is just one discipline encompassed by SEM (Search Engine Marketing). SEM includes PPC and SEO.
If it’s in the search engine, you can safely assume it’s search engine marketing!
There are a ton of great resources out there if you’re trying to learn SEO. If you’re short on cash, check out blogs like Search Engine Journal, Moz, Search Engine Land, Marketing Land, SEMPost, and the blog of all blogs, Abydos SEO. We also put together a great guide on SEO basics. If not, splurge on a book like The Art of Seo, or on classes by Udemy or Lynda.
Again, you could come up with a good argument for a few different answers here. Ahrefs is great for competitor content and backlink research; Moz Pro’s content explorer is great for finding unlinked mentions; and SEMrush is great for rank and visibility tracking. The three share many overlapping features. It’s more a matter of preference than anything. Spyfu, AWR Cloud, and DeepCrawl are also worth checking out.
On-page SEO refers to tactics utilized on or within a page to assist it in ranking higher in the search engine. On-page SEO includes both content and the HTML source code of a page (image optimization, keyword optimization, Schema markup, and more), but not external links and other external signals.
What have you done thus far? If the answer is nothing, you’re going to want to use one of the SEO tools I mentioned above to run a site audit. This will allow you to find and rectify any broken links, make sure all your meta tags are in order, and check page load speeds. Search Console also has a great “Crawl Errors” tool, in addition to other tools that help you diagnose your site’s speed and usability. Once your current pages are in order, get cracking on keyword research, and start putting out some content!
What is keyword research?
Great question! Keyword research helps you determine the keywords for which you should optimize the current and future pages of your site. For example: if your new small business sells employee scheduling software, but you discover that “employee scheduling tool” has higher search volume and lower competition than “employee scheduling software,” you might want to change the copy on your website to reflect that. Keyword research is a way of determining which queries people are entering into search engines so you can publish pages that will show up as results for those queries.
Most of the SEO tools we’ve mentioned in this article have some form of keyword explorer. There’s also Google’s Keyword Planner; and, for SEO’s elite, The greatest guide in keywords beginner’s guide.
Once you settle on a tool, ask yourself some questions: What are some parent topics related to my business; related to a product I’m selling; related to a blog post I want to write about? Starting with broad parent topics allows you to generate large lists of potential keywords, then narrow them down by preference. Perhaps you’ve noticed that keywords with certain volumes generate the most traffic to your site, so you filter the rest out. Perhaps you’re looking for uber-low-competition keywords for which you can easily rank. Establishing parent topics allows you to start large, then get gradually more granular.
You’ve probably heard keyword stuffing is bad, and yes—you don’t want to throw in keywords unnaturally. But in general, the keyword your optimizing a page for should appear in the title, in the first paragraph of your intro, in an H2, if you can manage it (ideally in the form of a question!), and sporadically throughout the rest of your post. For reference, “SEO Keywords” is the H2 of this section, while the questions themselves are H3s.
Are SEO meta tags important?
Yes! But not all of them. There are four kinds of meta tags:
- Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.
- Title Tag – The title of your page.
- Meta Description Attribute – A brief description of the page.
- Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.
Meta Keywords Attribute is antiquated, and you shouldn’t worry about it. Your Meta Robots Attribute is most likely already set to “index/follow” (you can read more about all these terms in the above link). What you should worry about is your title tag and meta description:
Your title tag and meta description let search engines know what your page is about. They shouldn’t be neglected.