How To Build An Useful Blog Content Strategy

Creating informational and blog posts is a crucial component of an overall, long-term SEO strategy. It’s intended to deliver benefits for relevant content users that directly affect an organic search presence.

A well-studied strategy for blogging will help you bring new customers through every step of the buying funnel. From getting your brand name in the eyes of potential customers who’ve not heard of you previously to aiding in the decision-making process and encouraging users to make that purchase!

Today, we’ll present our top suggestions to help you create an effective blog content strategy, with SEO at the core.

Getting Begun: Why We Blog

If done correctly, a blog strategy will yield multiple benefits. Making valuable and distinctive informative content for customers and general readers can set targets for support after-sales and pre-sales and provides an excellent platform to show your knowledge or expertise on the subject. This is particularly important because getting a good ranking in Google has been directly affected on your website’s E-A-T (expertise as well as authority and credibility).

From an organic standpoint, Your blog can allow you to focus on longer-tail search terms, with the intention which your pages for transactions may not be appropriate. By meeting searchers’ needs by providing quality content, you will achieve significant organic results and attract new users and visitors to your website.

Another advantage to creating informative content is the possibility to increase your link’s profile. The content you produce must be relevant to the company and industry, offering the opportunity to link to the appropriate product or service pages and boost your site’s visibility.

Find out more details on the three foundations of SEO, including content, technical, and promotion.

In addition to the internal link, every relevant, unique content that you create will attract links from websites of other sites, which helps to establish your site’s credibility.

If this seems like something you’d like to incorporate into your business strategy, then read on to discover how to create an efficient blog content strategy for 2022.

Creating Your Blog Content Strategy Audience-Focused

Before you begin thinking about writing content, it is essential to be aware of your potential customers since they’re probably the customers you’d like to target your content.

In most cases, it isn’t an accurate way to measure the effectiveness of their websites. There are thousands of visitors, but if they don’t meet the objectives you would like them to, you’re not attracted to the right audience.

If you’re unsure of the type of audience, you should target. If you are uncertain of who your audience should be, think about an exercise to determine your audience. This is the process of defining the term “semi-fictional representation of your ideal customer”.

Think about the different types of customers interested in your products or services, consider their concerns and hopes, and the problems they want the product you offer to address for their needs.

If you’re unfamiliar with personas, we recommend Hubspot’s fantastic resources on buying personas for research! They even offer a free buyer persona builder tool you can use to swiftly create the buyer personas that you can keep in mind while making content.

We’ll discuss the process of setting goals in the next section; however, by making an effort to do persona work to ensure that your content remains relevant to your users and is attracting the most appropriate kind of traffic with a greater likelihood of turning into a conversion.

Understand Your Amazing Content Standards

Knowing your unique angle for content is essential to a successful blogging strategy. Without it, your blog content is likely to be difficult to distinguish from the crowd or display your particular skills as a company.

Users and search engines appreciate original content, which is why it’s essential to keep this in mind when writing each blog post you write. It is necessary to ask yourself: what skills or knowledge do we have as a company that we could showcase in our blog posts and use to address the needs of our readers needs?

Many brands will claim that their products are distinctive. However, any brand with no competitors could theoretically be successful in the search engine without any challenges (and we’re well aware that this isn’t reality). Therefore, it’s essential to find your niche in your industry. Consider what you can do to make your company different from others and what you can do with the difference to offer your products a distinct style.

7 Steps To Create A Blog Content Strategy for SEO

Once you’ve discovered your unique angle for content and the audience you want to reach, it’s now time to begin putting together your blog strategy.

This is our step-by process guide for developing a blog content strategy that won’t only enhance your SEO strategy but can assist in other aspects like creating a better profile for your internal backlinks.

Step 1. Define Your Goals

When creating a blog’s strategy for content, you must first establish clear objectives. Consider what are we hoping to achieve by creating content?

Answering this query can differ according to the nature of the business you operate. Still, the typical goals SEO strategies for content accomplish include expanding your target audience to increase conversions, teaching readers, and developing knowledge. It is helpful to keep multiple purposes in mind when you put together your strategy, and this can increase your chances of success in determining the kind of content you’d like to produce and the calls to action you need to include.

We recommend against setting goals like “generate more traffic” for SEO blog content strategies because such goals could be accomplished faster with other, less time-consuming SEO tasks.

Step 2. Delineate Your Team & Imperfections

Before you start creating your blog’s strategy for content, You should have meetings with the team members on the method of approaching it. This is vital to ensure that everybody is in the same boat and any concerns are addressed now, rather than creating issues later into the future. The process of blogging that works well requires time and perseverance, thus making sure you have the resources to implement the plan before going through the effort to develop one is crucial.

The first step is to develop a blog content calendar, which outlines the dependencies and timings required to create content. This calendar can be tailored to the company; however, usually, you’ll need to include:

  • A timetable of when content will be made available
  • the topic of discussion
  • any notes from the initial research that can guide the writer of the content
  • Keywords to focus on along with the volume of searches
  • specifics about who is accountable for composing, proofreading, and uploading the content

Alongside this information, consider whether you’ll include any rich media like videos and images, and should you consider who will source or create the content.

The template for blogging strategies can be used to create a user-friendly document that is easily updated and updated throughout strategy development and execution.

An example of what your blogging strategy documentation might look like.

Step 3. Keyword Research

Once you’ve got your blog’s content calendar, you’re ready to begin creating content around the topics you’d like to write. As most content is made in SEO, the best way to start is to research keywords.

A successful strategy for blogging is going to always begin with keyword study.

We are looking to ensure that the time and effort we invest in our articles will result in an ROI on the investment. The writing of posts on topics that have little or no organic search traffic will not yield the results you expect to get from your strategy. The trick to blogging is identifying the need for a particular topic and developing an effective method to create optimized and original content that can satisfy that demand.

Well-written informational content will focus on longer-tail keywords, which offer lower searches but an underlying purpose that is clearer behind the investigation. For instance, suppose you’re an electrical retailer, and you’d like to write a blog post about headphones, focusing on the different types of headphones you sell.

With headphones for an illustration, take a look at searches related to headphones that are highly informative and less than competitive, e.g., “best in-ear headphones for bass response best over-ear headphones to produce music’, or ‘best rock headphones’ music.’ Then, you can make a post to answer the question.

Conduct keyword research, and in addition to the SEO tools you have available. You could also find keywords for your content by beginning with a keyword that is a good starting point for the subject you intend to write about, then putting it into your preferred search engine, and then taking a look in “people also ask” in the “people also ask” box.

They can provide a good insight into the information that users are searching for. They also make good keywords for headings and titles:

Content Strategy
A screenshot of the People Also Asked (PAA) for “best in ear headphones” – a great source of ideas for content!

Using the headphones in the headphones example, a simple keyword search on the seed has already provided us with valuable details on common queries and the need for user information, which could be the basis for blog posts.

Step 4. Content Creativity

Based on your research into keywords, you should have been in a position to recognize and organize keywords into topic ideas. These ideas don’t have to be prescriptive and could be incorporated into a master list to allow others to contribute more ideas and inputs to write about these topics.

Based on the listing of keywords, it is possible to investigate further into the current trends and questions surrounding particular subjects to find any issues with the audience and, more specifically, what people would like to see.

When you are thinking about content, it is essential to be aware of the level of understanding that your readers are likely to be. This will focus your content and ensure that you provide the information the reader is seeking.

One approach to accomplish this is to apply Eugene Schwart’s five levels of awareness. The model gives guidelines on what type of the users would like to read according to their level of understanding. The first stage is total ignorance, while the fifth stage has the highest awareness level. To create blog posts for SEO, it is recommended to focus your efforts on the three middle stages of awareness: problem-aware, solution-focused, and product-aware.

  • However, problem-aware consumers who are aware that they’re suffering from a problem aren’t aware of the solution, which is the motive of their search. Using headphones, for instance, such a search could consist of “how to stop headphones falling out during exercise.”
  • Consumers aware of solutions: this consumer is conscious that there is a solution to the issue and is looking for assistance and guidance to solve the problem. The search term for this stage might be in the form of “best headphones for running.”
  • Product aware consumers: This person has discovered a solution and needs assistance in achieving this. A typical search in the conscious stage might be something like “bose sound sport wireless vs Sennheiser cx sport.”

Once you’ve established what level of understanding the target audience is, it is then possible to keep the same in mind when you create your content, making sure it remains relevant and consistent to the person reading it.

Step 5. Competitor Analysis

Alongside content ideas that you have created, a different method of identifying topics for content is by analyzing your competitors‘ content. This can be done by looking at search engine result pages (SERPs) on any topic you’d like to pursue and drawing inspiration from competitors’ content that is doing well. Be sure to create unique content, and most importantly, it will be even better.

It is also essential to understand the level of competition a SERP has before competing with the keywords. If you’re trying to compete with the largest corporations, with massive websites that have a lot of authority, likely, your content won’t perform as well as you like, regardless of the quality of it might be.

In addition to analyzing SERPs, it is also possible to use your competitor’s domain and put it in Ahrefs’ Content Gap Analyzer tool. This tool lets you review your competition’s content that you don’t.

It is not only possible to learn from their most successful content and the keywords they are targeting; however, you can take a look at any content that is not performing and work to figure out how you can improve it to make it rise the ranks. The drawback to doing this is that it requires your competitor’s informational content to be placed in an appropriate subfolder, such as blog/to separate the content you need to study on the domain.

Step 6. Structuring Your Digital Content

How you structure the content you create is significant as what you post, and a lousy structure could cause problems before the process gets started.

The first thing you should think about is where we put informative web-based content?

You might already have an infrastructure that hosts informative content on your website. But, consider whether it is sufficient for your strategy for content. If not, alter or tweak it to meet your requirements.

Are your articles going to include a broad range of topics and cover a variety of subjects?

If yes, you should consider creating a tagging system that allows users to filter content types and only see content that is appropriate to what they’re looking for.

It is also essential to consider how often you’ll be updating your content. If you’re creating content rapidly and you’re a content hub, then ensure that the content hub isn’t causing new content to disappear in a hurry.

If you’re not creating content regularly, It is possible to adapt your structure for low-speed content so that your hub isn’t viewed as a stationary source that isn’t regularly updated with fresh content.

Your URL structure is another aspect to be considered. Many websites will house their informational content under a “blog” or “news” subfolder, e.g., , with all posts housed within that subfolder and linked to from the central hub. This is the most efficient method to organize content and indicate to the search engine what content is located. Suppose your website wasn’t created using a subfolder system and instead has all pages separated. In that case, it could be more convenient to maintain this approach by making the doorstop informational page like a blog hub, which has links to blog posts, which are distinct pages that are not part of your leading site.

Whatever way you decide to structure your blog, make sure that every post has one internal link that points to them. “Orphaned pages,” as they are referred to, do not have any internal links on your website and are not suitable for SEO. In addition, they do not have any authority over them, and their isolation makes it very unlikely to be discovered or even regularly searched by search engines.

Step 7. Building The Content

Making a plan is only the initial step to reaching success with blog posts, and it’s crucial to be constant in creating new material.

After completing all of the steps above, you are now prepared to begin writing the SEO-friendly blog post content.

While writing your content, be sure to include a link to your site’s relevant product or category pages. In the case of the example, If you’re looking for help with your content creation, Be sure to look at our On-Page Optimization services!

It is possible to use all pieces of cornerstone content through a specific area in the hub for blogs or category pages to boost its visibility to visitors. At Impression, we’re working hard to create a “resources section on our website, which will provide all of our valuable podcasts, whitepapers, and webinars!

Alongside displaying the evergreen content you have, think about using authorship throughout your blog’s platform, the schema that goes with it, and including author links when necessary. Schema markup is a type of structured data that informs Google what the writer is and permits it to link the author with other signals of authority, such as the author’s profile on other sites with high authority and social profiles. In light of Google’s emphasis on E-A.T, Author boxes can be a great way to give blogs a boost in authority that could assist in climbing the ranks.

This guide on creating an efficient blog content strategy to help with SEO will have provided you with an excellent foundation to build your blog and the tools you need to create and think about unique, informative content.

If you need assistance with your blog or informational content strategy, contact the SEO specialists now.