When it comes to improving your site’s SEO, internal links are the catalyst for the process, along with building external links, although external links receive the greatest share of attention.
If you write an article, blog, or even an e-book, the first thing that will come to mind is how to begin in traffic as much as possible, and to do so you should take care of internal connectivity and know-how to lead visitors from page to page within your site.
An internal link is to use hyperlinks, to connect your site pages to each other, and in this way you keep visitors in your site for as long as possible, as well as improve your site’s SEO, and give Google algorithms the chance to better get your site’s content.
With the optimal use of the internal link, ranking at the top of Google search engine results will be easier even if keywords have a lot of competition.
Remember that the final goal of search engines is to show the best and evaluate search results on a topic on the front pages, help internal links boost the value of your site content in the search engine, and allow artificial intelligence and algorithms to optimally rank and know your site’s pages.
Internal links act as a guide to search engines and tell them what the page on this link includes since when you place an internal link on a distinct word, you tell the search engine that this page is talking about it.
Internal links are an important factor of the SEO process not only because of helping the search engine understand the content but also because visitors are directed to additional pages on your site and thus get more traffic and increase visitor browsing time within your site, reducing bounce rate, which is one of the direct factors in Google’s ranking of search results.
On its own blog, Google expressed the importance of internal linking to the following phrase: “Google should constantly search for new pages and add them to their list of well-known pages. Some pages are known because Google has already crawled them. Google discovers other pages when it follows a link embedded in well-known pages and new pages.”
Pages not referred to with internal links are usually called Orphan Pages. Internal links also help improve your site ranking, but it’s not about the number of internal links, but what’s important is how to choose the most appropriate internal link in the best place.
Imagine that your site is a pyramid, where the most important content is at the top of the pyramid, while the less important content is at the bottom of the pyramid. Most sites have the same page at the top of their pyramid, the home page,
Then followed by other basic pages such as ” About Us, Our Services, Blog, etc. Then comes the less important pages, and it’s important to know that not all pages at one hierarchical level have to connect all the pages on another level, the important thing is to link the related pages to each other.
For example, if links that refer to your blog are only on the “About Us” page and there are no internal links to the blog on the home page or your primary location map, you’ve already sent strong signals to Google search engine that your blog isn’t strong enough.
Quite the opposite, if your homepage contains internal links that refer to the blog, Google search engines, and Bing, for example, will treat the blog as one of the primary pages on your site.
This runs best with the blogs and articles you publish.
For example, if you post an important article in your blog that talks about an industry or a general trend in your field, you can use internal connectivity to prove to Google that this page contains valuable information for your visitors.
This type of internal link is used to distribute your location and build your sitemap to help visitors easily navigate the sections to visit, usually on the home page or home menus on your site.
This type of link has its main goal to make the user experience on your site easier and better.
This type of link is illustrated by its name, where these internal links are used within the heart of the article itself in the context of speech and are usually used to refer to sources or links that reinforce or clarify your words, or for example, an online store may contain links such as:
The links inside the text refer to other pages related to what you write about, which are what is known as contextual internal links.
Knowing these types of internal links and how they appear to visitors will help you get the most out of the internal connectivity and will also help you develop your SEO strategy.
To make the most of the internal link, here are the following tips.
Make a list of each page of your site and select the main pages in order to make it easier for your visitors to navigate within the site, which is useful for visitors as well as useful for Google’s knowledge of the content of each section of the site.
Sometimes a site map is the only way to knowledge the content of the site and how it works as a whole, you may need to know why the ranking of certain pages of the site is better than others, and then you find the reason that you were more interested in the internal connection of these pages than the other.
If you usually write about more specific topics than others, there should be many articles and blogging on your site about these topics, and there should be an alternative page dedicated to these duplicate topics, such as landing pages.
All those articles on the same topic should be linked to this alternative page, and this page must be set up to redirect visitors to each article, and if that landing page has (call to action) you’d better use the internal link to lead visitors to the intended page.
Also, consider where this page is in your map, and whether it’s worth mentioning on the home page, based on your field, so you can infer which pages are worth being or referring to on your home page.
For example, if your company needs to explain its services to visitors permanently in order to understand them, you’ll need to post a detailed guide to your company’s services and clearly refer to them on the home page.
Make sure that your application of these steps and your interest in internal connectivity ensure that SEO significantly improves your site, and if you have any questions, feel free to contact us.