SEO Basics

This roadmap guide is in our SEO Internship.

Please follow the steps in order to get target 🎯

First Month

Introduction SEO & Basics 👋 👌

This Guide To Learning SEO Basics. 🚀

The SEO internship is aimed at preparing SEO Specialists who are ready to work within 6 months.🔥

Click on the week you want

first week

You’re going to learn these parts of SEO this week.

This week’s tasks are

  1. How search engines work
  2. What Is SEO?
  3. GuinRank Tutorial

How Search Engines Work​

The basics of how Search works

Google is a fully-automated search engine that uses software known as web crawlers that explore the web on a regular basis to find sites to add to our index. In fact, the vast majority of sites listed in our results aren’t manually submitted for inclusion, but are found and added automatically when our web crawlers crawl the web.

Google Search works in essentially three stages:

  • Crawling: Google searches the web with automated programs called crawlers, looking for pages that are new or updated. Google stores those page addresses (or page URLs) in a big list to look at later. We find pages by many different methods, but the main method is following links from pages that we already know about.
  • Indexing: Google visits the pages that it has learned about by crawling, and tries to analyze what each page is about. Google analyzes the content, images, and video files in the page, trying to understand what the page is about. This information is stored in the Google index, a huge database that is stored on many computers.
  • Serving search results: When a user searches on Google, Google tries to determine the highest quality results. The “best” results have many factors, including things such as the user’s location, language, device (desktop or phone), and previous queries. For example, searching for “bicycle repair shops” would show different answers to a user in Paris than it would to a user in Hong Kong. Google doesn’t accept payment to rank pages higher, and ranking is done algorithmically.

If you’re interested, here’s a little bit more about how search works. There’s an even longer version about how Google Search works.

What Is SEO?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.

GuinRank Tutorials

What is GuinRank

We, at GuinRank, have put the best effort to create a tool-set that will help you rank and monitor your sites better.

 Let me tell you this, it’s been a challenging yet a great ride so far.

 Our enthusiastic team has been working continuously on managing and improving the software, being permanently connected to the newest updates from the digital marketing industry.

 Our goal is to add value to your business by providing actionable insight and a 360 view of all your marketing related data, using unique and cutting-edge systems to process it.


Description of GuinRank Services

GuinRank provides users with access to a rich collection of resources (including but not limited to Keyword Research tool, content optimization tool, Content Rewriting tool, and Content Translation) related to SEO content marketing, SEO copywriting, Search engine optimization, and Google Ranking algorithm.

You also understand that the Service may include certain communications from GuinRank, such as service announcements, administrative messages and that these communications are considered part of GuinRank free registration and paid subscriptions. Unless explicitly stated otherwise, any new features that augment or enhance the current Service, including the release of new GuinRank properties, shall be subject to this Agreement.

You are responsible for obtaining access to the Service, and that access may involve third-party fees (such as Internet service provider or airtime charges). Additionally, you must provide and are responsible for all equipment necessary to access the Service.


It takes two to three days to study the first week.
Don’t rush to get the job done.
You have to keep in mind that the most important thing is understanding, not just reading or watching.

Second Week

You’re going to learn these parts of SEO this week.

This week’s tasks are

  1. Keyword Research Basics
  2. Content Writing Basics
  3. On-Page SEO
Keyword Research

Keyword research is a practice search engine optimization (SEO) professionals use to find and research search terms that users enter into search engines when looking for products, services or general information. Keywords are related to queries, which are asked by users in search engines. There are three types of queries : 1. Navigational Search Queries 2. Informational Search Queries 3. Transactional Search Queries. Search engine optimization professionals first research keywords, and then align web pages with these keywords to achieve better rankings in search engines. Once they find a niche keyword, they expand on it to find similar keywords. Keyword suggestion tools usually aid the process, like the Google Ads Keyword Planner, which offers a thesaurus and alternative keyword suggestions. Google’s first party data also aids this research through the likes of Google autocomplete, related searches or People Also Ask.

Content Writing

Website content writing aims for relevance and search-ability. Relevance means that the website text should be useful and beneficial to readers. Search-ability indicates usage of keywords to help search engines direct users to websites that meet their search criteria.

There are various ways through which websites come up with article writing, and one of them is outsourcing of the content writing. However, it is riskier than other options, as not all writers can write content specific to the web.

On-Page SEO

On-page SEO, or commonly termed as “on-site SEO,” refers to the practice of optimizing web pages and content for the users and search engines to boost ranking and generate website traffic.


The second week requires you to focus intensely to learn terms that may be new to you

so you must focus on each video and do not rush or skip anything

Third Week


When you get here, that means you’ve done the whole month’s tasks, which also means you’re now aware of the concept of SEO, how it works in conjunction with search engines, and what’s the difference between the SEO on and off the page, and you understand how to write your first article.
Now you’re ready to take your first step towards the beginning of practice and go deeper and deeper.