Top SEO Experts

Be close to the experts.
Following social media pages or accounts & chatting with Them will help you stay current on SEO best practices.


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Matt Cutts

Director of Engineering at The U.S. Digital Service

Matt Cutts is currently the director of engineering at the U.S. Digital Service after resigning as the head of the webspam team at Google in December 2016. His blog, “ Matt Cutts: Gadgets, Google, and SEO ,” contains a ton of useful resources for all things SEO.

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Danny Sullivan

Founding Editor of Search Engine Land

Danny Sullivan is the founding editor of Search Engine Land , Marketing Land , and MarTech Today , all of which are published by the company that he co-founded and serves as Chief Content Officer for: Third Door Media . Search Engine Land is an industry publication that covers news and information about search engines, search marketing, SEO , and SEM topics.


Joost De Valk

Founder and CEO of Yoast

De Valk created his company Yoast to provide software, training, and services for website optimization. These include the plugin “SEO Yoast” which is currently available for two platforms and active on around 4 million websites and is an extremely handy tool for optimizing your SEO on WordPress. Yoast’s Twitter has 106,000 followers.


Neil Patel


Neil Patel is a British entrepreneur, a New York Times bestseller, marketing expert, speaker, and Internet personality. He is a co-founder of Crazy Egg, Kissmetrics, and Neil Patel Digital. Neil is best known for his work in digital marketing and social media and as the creator of Ubersuggest (a popular SEO tool).

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Rand Fishkin

Founder of Moz

Rand Fishkin—self-proclaimed startup junkie, frequent traveler, blogger, social media addict, and evangelist of all things TAGFEE —founded Moz (formerly SEOmoz) in 2004. Moz has grown dramatically since its founding, shifting focus from exclusively SEO tools to broader web marketing software. Fishkin was Moz CEO from 2007 to 2014 and now focuses on product marketing as the “Wizard of Moz.” He still contributes regularly to the Moz  blog .

Hassan Essam

Hassan Essam


Hassan Essam is an Egyptian entrepreneur, He is a co-founder of Abydos SEO, Abydos MENA, Quest Live and ,One of the most famous entrepreneurs in the Middle East ,The author of the most famous book SEO in Arabic “Secrets of SEO” ,and has other books that gained wide fame in a short time ,Hassan is best known for his work in business development and digital marketing for several projects in the Middle East, He owns a digital marketing agency.

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Eric Enge

Founder and CEO of Stone Temple Consulting

Eric Enge is the founder and CEO of Stone Temple Consulting , an award-winning full-service digital marketing agency providing a broad range of white hat SEO and digital marketing services. Partnering with Rand Fishkin, Stephan Spencer, and Jessie Stricchiola, Enge served as the lead author of The Art of SEO , one of the top widely sold books on the topic of SEO.

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Brian Dean

Founder of Backlinko

Brian Dean is an internationally recognized entrepreneur and SEO expert who founded Backlinko , a traffic generation business that specializes in link building, SEO, content marketing, and conversions. Dean believes that today’s online marketers must master the art of link building, user experience, and content promotion in order to optimize their website for search engines. In addition to Backlinko, Dean offers a free newsletter full of proven SEO and traffic tips as well as manages a Twitter following of more than 58,000.

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Stephan Spencer

Author of Google Power Search

Stephan Spencer is the author of Google Power Search, a co-author of Social eCommerce, and a co-author on Eric Enge’s book The Art of SEO . He also invented the specialized software RIO SEO Website Optimizer, which is an automated pay-for-performance natural search technology platform.

He has spoken countless times at conferences on SEO and other online marketing topics and contributes to blogs like Search Engine Land, The Huffington Post, and Multichannel Merchant. Spencer sits on the board of Impact Network , and has donated his time and expertise to organizations like The Carter Center , Singularity University , and Foresight Institute. Spencer has over 27,000 followers on Twitter.

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Vanessa Fox

CEO of Keylime Toolbox

Vanessa Fox is the CEO of Keylime Toolbox , where she aims to bring common sense SEO resources to everyone. Keylime Toolbox is a software company whose SEO tools give you actionable insights for improving qualified traffic from unpaid search. She was a key creator of Webmaster Central when working at Google, and used that information along with past experience in website development to build tools and education that site owners needed for Google search.

Fox also wrote Marketing in the Age of Google, which has been named a must-read for the business owner who’s looking to survive in the 21st century. She continues to be  major SEO influencer by speaking at conferences around the world, and she has over 39,000 followers on Twitter .

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Aaron Wall

Founder of SEOBook

Aaron Wall is the founder of SEOBook, a leading SEO website that claims to offer the number one SEO training program, complete with over 100 custom training modules, a private forum, exclusive premium tools, and additional resources. The site was launched in 2003 and is known as one of the oldest SEO sites that’s still regularly updated for the current state of the web.

It prides itself on being gimmick-free and offering a solid, affordable program that guarantees quality learning. In addition to managing his blog and having over 75,000 Twitter followers , Wall also speaks at conferences and participates in many search marketing communities.

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Most frequent questions and answers

abydos seo

Abydos – Beginner’s Guide – to SEO & SEM ​

is a free guide to the world provided by young people from many nations of the world under the leadership of Hassan Essam, SEO specialist & business developer entrepreneur.
This guide helps you learn SEO & SEM We put you on the road map to simplify your learning journey From beginner to professional.

Supporter for Google Digital Garage project.Google Digital Garage project

SEO, or search engine optimization, is the process of optimizing content to be discovered through a search engine’s organic search results.

Understanding the intricacies of how search engines like Google work is crucial, as you get a clearer picture of how you can optimize your web pages to rank higher and get more organic traffic.

First, we look into the definition of SEO and how SEO on different search engines are all about driving traffic but to different destinations like videos, product pages or web pages.

Then we find out the 3 reasons why marketers all over the world are incorporating SEO into their marketing strategy.

After we’re clear about the what and the why of SEO, we dig deep into the mechanics of how Google works to rank pages.

Sam first explains the process by which Google crawls the web to build up its massive index of information before going into the search algorithms that they use to find the most relevant results in the shortest time possible.

By taking a look at Google’s own claims on how their search algorithm works, we examine the various considerations that they look at when interpreting queries and ranking pages.

Sam breaks down one of the most important things to master as an SEO – the reason behind a searcher’s query or search intent. Through a couple of examples in the search engine results pages (SERPs), he then emphasizes the crucial things to look out for to match the searcher’s intent.

Other key points covered in this tutorial:
– How Google identifies relevancy though content
– The 3 broad categories that Google uses to identify quality pages (EAT)
– How Google considers usability of web pages

Finally, we look at how Google uses personalized data and how such personalization affects your Google searches.

This video gives a strong foundation of how search engines like Google work and breaks down the basics of SEO.

Having such an understanding is crucial for anyone considering SEO, new to SEO or learning about SEO as it gives you a better idea on how you can optimize your web pages to rank higher and get more organic traffic.

We all know this factor that search engines are the answer machines. These are designed to organize, understand, and discover the internet’s content in order to deliver the most relevant results to the queries, users ask. In order to provide the search results, your content requires to be the first to visible on search engines. A search engine works in three ways and these are three major functions of it.

Check the internet for content, searching for the content or code for every URL search engine finds.

Organize and store the content available during the crawling procedure. Once a page is in the index, it is in the running to display the results to relevant questions.

In this procedure, Google offers the content that gives the best answer to the user’s questions. It means that results are the least relevant.

What is the crawling of a search engine?
It is a discovery procedure in which a search engine sends out the robot’s team to get updated and new content. The content is different and it can be PDF pages, videos, images, and web pages.

Indexing on Search Engine
Contains the data on all the web pages that the search engine is able to find. In short, if the website is not in the search engine’s index, then it will not get the ranking. So, this is the next step to crawling because the search engine includes the website link in its index after crawling.

Search Engine Ranking
In this process, the last and the final step is website ranking. When a user searches for a query, then the search engine scours the index for the most relevant content. It organizes the content in the hopes of answering the user’s question. This search result order is famous with the name of the ranking. Generally, a user could assume that higher the web pages are ranked, the more related search engine believes about the website is to the search question.

Moreover, the SEO s can block the crawlers from your web pages or a specific part of the site or instruct the search engine to stop indexing your pages. But, it is important to index your website, if you want that your website comes in the search results.

Backlinks are when someone links to your website from their site. The more sites that link to you, the higher you will rank in Google.

Now all backlinks aren’t equal. Here are some of the things Google looks at when analyzing backlinks:

1. How authoritative is the site linking to you? If Huffington Post links to you it is more effective than if I, links to you. Why? Because Huffington Post is considered a well known authoritative site.

2. Authority is measured by a metric called “domain authority”. It’s from a scale of 0 to 100. The higher the number the better. You ideally want to get backlinks from sites with a domain authority that is higher than yours. You can use the tool to learn what your domain authority is.

3. The more related a site is the better the link. If you are in the plumbing space, a link from Huffington Post isn’t as good as Home Depot (which is an authority site in the home repair space). Try to get links from high domain authority sites within your space.

If you want to build links the quickest way to generate them is through round up posts. Email people within your space and interview them. Include their thoughts within your blog and let them know when you publish the post that includes them. Ask them to share the post on their favorite social network and even ask if they can link back to you.

By doing this your rankings will climb in Google.

Keyword research is arguably one of the most important elements of SEO. Without keyword research, your entire SEO effort is effectively stumbling around in the dark.

Keyword research is the process of discovering the keyword phrases related to your business that users type into search engines.

Your entire SEO strategy grows from the foundation of solid keyword research. You can’t write relevant content if you don’t know the phrases that people will use to discover it – or the phrases that Google associates with worthy content. You can’t optimize your pages without knowing which phrases you should optimize for.

Keyword research helps you to understand the concepts that resonate with potential visitors – the things they’re looking for and the things they care about. Keyword phrases are scored based on popularity – there might be a hundred ways to search for the widget you sell, but there will be two or three phrases that are used far more often than the others.

Once you’ve done your research, compiled your list of keywords, and ranked them in order of importance or popularity, you know exactly how to create content that will resonate with your potential users – and that’s also seen as relevant by Google’s algorithm.

So, basically, you’re doing market research to find out what your audience is looking for.

SEO is just one discipline encompassed by SEM (Search Engine Marketing). SEM includes PPC and SEO.


If it’s in the search engine, you can safely assume it’s search engine marketing!